Existing physical commonsense reasoning benchmarks predominantly focus on Western contexts, overlooking cultural variations in physical problem-solving. To address this gap, we introduce EPiK (Everyday Physics in Korean Contexts), a novel benchmark comprising 181 binary-choice problems that test physical reasoning within Korean cultural contexts, ranging from kimchi (Korean food) to traditional fermentation. EPiK is constructed using a two-stage generation and verification pipeline to create culturally-authentic problems across 9 reasoning subtasks and 84 scenarios. Unlike approaches based on simple translation, our method generates problems organically from Korean contexts while upholding rigorous physical reasoning standards. Our evaluations show that Korean-specialized models consistently outperform general-purpose models of comparable size. This performance gap highlights the limitations of culturally-agnostic models and demonstrates the critical need for culturally-aware benchmarks to truly measure language understanding. Our EPiK is publicly available at https://huggingface.co/datasets/jjae/EPiK.

Culture is a rich and dynamic domain that evolves across both geography and time. However, existing studies on cultural understanding with vision-language models (VLMs) primarily emphasize geographic diversity, often overlooking the critical temporal dimensions. To bridge this gap, we introduce Hanfu-Bench, a novel, expert-curated multimodal dataset. Hanfu, a traditional garment spanning ancient Chinese dynasties, serves as a representative cultural heritage that reflects the profound temporal aspects of Chinese culture while remaining highly popular in Chinese contemporary society. Hanfu-Bench comprises two core tasks: cultural visual understanding and cultural image transcreation. The former task examines temporal-cultural feature recognition based on single- or multi-image inputs through multiple-choice visual question answering, while the latter focuses on transforming traditional attire into modern designs through cultural element inheritance and modern context adaptation. Our evaluation shows that closed VLMs perform comparably to non-experts on visual cutural understanding but fall short by 10% to human experts, while open VLMs lags further behind non-experts. For the transcreation task, multi-faceted human evaluation indicates that the best-performing model achieves a success rate of only 42%. Our benchmark provides an essential testbed, revealing significant challenges in this new direction of temporal cultural understanding and creative adaptation.

Translating multi-word expressions (MWEs) and idioms requires a deep understanding of the cultural nuances of both the source and target languages. This challenge is further amplified by the one-to-many nature of idiomatic translations, where a single source idiom can have multiple target-language equivalents depending on cultural references and contextual variations. Traditional static knowledge graphs (KGs) and prompt-based approaches struggle to capture these complex relationships, often leading to suboptimal translations. To address this, we propose IdiomCE, an adaptive graph neural network (GNN) based methodology that learns intricate mappings between idiomatic expressions, effectively generalizing to both seen and unseen nodes during training. Our proposed method enhances translation quality even in resource-constrained settings, facilitating improved idiomatic translation in smaller models. We evaluate our approach on multiple idiomatic translation datasets using reference-less metrics, demonstrating significant improvements in translating idioms from English to various Indian languages.

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

Image Captioning generates descriptive sentences from images using Vision-Language Pre-trained models (VLPs) such as BLIP, which has improved greatly. However, current methods lack the generation of detailed descriptive captions for the cultural elements depicted in the images, such as the traditional clothing worn by people from Asian cultural groups. In this paper, we propose a new framework, \textbf{Culturally-aware Image Captioning (CIC)}, that generates captions and describes cultural elements extracted from cultural visual elements in images representing cultures. Inspired by methods combining visual modality and Large Language Models (LLMs) through appropriate prompts, our framework (1) generates questions based on cultural categories from images, (2) extracts cultural visual elements from Visual Question Answering (VQA) using generated questions, and (3) generates culturally-aware captions using LLMs with the prompts. Our human evaluation conducted on 45 participants from 4 different cultural groups with a high understanding of the corresponding culture shows that our proposed framework generates more culturally descriptive captions when compared to the image captioning baseline based on VLPs. Our code and dataset will be made publicly available upon acceptance.

One challenge in text-to-image (T2I) generation is the inadvertent reflection of culture gaps present in the training data, which signifies the disparity in generated image quality when the cultural elements of the input text are rarely collected in the training set. Although various T2I models have shown impressive but arbitrary examples, there is no benchmark to systematically evaluate a T2I model's ability to generate cross-cultural images. To bridge the gap, we propose a Challenging Cross-Cultural (C3) benchmark with comprehensive evaluation criteria, which can assess how well-suited a model is to a target culture. By analyzing the flawed images generated by the Stable Diffusion model on the C3 benchmark, we find that the model often fails to generate certain cultural objects. Accordingly, we propose a novel multi-modal metric that considers object-text alignment to filter the fine-tuning data in the target culture, which is used to fine-tune a T2I model to improve cross-cultural generation. Experimental results show that our multi-modal metric provides stronger data selection performance on the C3 benchmark than existing metrics, in which the object-text alignment is crucial. We release the benchmark, data, code, and generated images to facilitate future research on culturally diverse T2I generation (https://github.com/longyuewangdcu/C3-Bench).

When Artificial Intelligence (AI) technologies began to make significant advances around two decades ago, societies began to talk more earnestly about both its possibilities and dangers. Now, with the rise of Generative AI (GAI) and tools like ChatGPT and DALL-E 2, AI is starting to enter mainstream industry and society. AI is about to become a disruptive, revolutionary technology. Things are about to get very interesting. Why and what does this mean.